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Try another version of the newsletter name

A small creative experiment about the newsletter name.

Original creative challenge · Decisions with a return path

  1. Use this invented starting situation: A project name is chosen before the intended readers are clear.
  2. Write the audience and promise before comparing names.
  3. Make a small artefact that shows the change: a note, sketch, caption, or three-panel sequence.
  4. Write one sentence describing what the artefact makes clearer. Keep this an experiment; no account, purchase, or public post is needed.

Try a question

Which part is an observation, and which part is an assumption you could check?